The Future Leader: What It Takes to be The Next-Gen CEO

“Eugene Acevedo’s book is a handy tool for anyone seeking to climb the ladder in the corporate world to read and to keep in his library. Sharing the insights he gleaned while going from a degree in physics to the CEO of the Rizal Commercial Banking Corporation, he discusses the elements that leadership in business entails.”
—Cesar and Joy Virata, Former Philippine Prime Minister, and Former Artistic Director, Repertory Philippines

“This is not just a book. It’s a masterclass, shaping leadership with soul, a smile, and smart strategy. Eugene blends wisdom and wit to move you from good to great, from capable to compelling. This isn’t ‘shelf-help.’ it’s mindset fuel. Read it, reflect deeply, lead boldly, and live with purpose. Bravo, Eugene!”
—Francis J Kong, President of Success Options Inc.

“Eugene Acevedo’s The Future Leader is a unique blend of management insight, experience, and thought-provoking commentary. With clarity and heart, he charts a roadmap for a visionary leadership in a digital world. A game-changer for anyone looking to level up their leadership skills and seeking relevance, resilience, and real impact in emerging markets.”
—Jaime B Aristotle Alip, PhD, Founder and Chairman Emeritus at CARD MRI

“Only someone who began as a physics teacher, became a transformative CEO, and returned to school at 60 to pursue a DBA could write a book like this. The Future Leader distills Eugene’s insights on AI-first reinvention, leadership practice, and personal journey into a guide that is both intellectually rigorous and deeply human. It’s that rare kind of book — analytical without being cold, ambitious without losing its soul. For anyone navigating disruption or guiding others through it, this book is both a map and a mentor.”
—Bernadette G Bernabe, Founder and CEO, MME Connections | Multimedia Exponents

Eugene S. Acevedo is the President and CEO of RCBC, one of the largest banks in the Philippines. He is a multi-awarded leader in digital banking and transformation.

After completing his MBA from the Asian Institute of Management (AIM), he entered Citibank as an Executive Trainee. In 23 years, he had assignments across Asia, the last as Managing Director and Head of Global Markets for the Hong Kong and Taiwan Cluster. He was previously Head of Asia Derivatives Structuring and Sales based in Singapore. In addition to his business roles, he sponsored management training programs and chaired the Markets Asia Recruitment Committee. He left to serve as President and CEO of Philippine National Bank.

Eugene started his leadership journey at La Salle by chairing his high school student council, and later at the University of San Carlos where he also led other student organizations. On the side, he majored in physics and finished it as a magna cum laude. He completed the Advanced Management Program at Harvard Business School.

In 2024, he published the books Never Stand Alone and Reinvent and Outperform: Becoming a Better Leader. In April 2025, Never Stand Alone received the 2025 Gold Quill Award for Writing, presented by the International Association of Business Communicators (IABC).

He posts regularly on LinkedIn where he was awarded top community voice badges on leadership, strategy and management.